Allison Stoddard Photography

Reflection

A glimpse into the rebrand for Allison Stoddard Photography – a nostalgic, old money inspired brand and website. I will forever be inspired by Allison’s work and heart. Back in late 2021, Allison came to me dreaming of a rebrand for her photography business that would truly reflect her and her work. Together we developed a brand identity, showit website, custom suite of client facing guides, and printed materials. Almost 2 years later and I’m now convinced I’ll never not be obsessed with what we created.

During the strategy phase, we landed on nostalgia and the warm and oh-so-special feeling of sitting with loved ones and looking through old photos. Our goal was to find a way to mirror this feeling through her visual brand. We used movement, transitions, textures, and intentional photo choices to express this feeling of nostalgia. In a collaboration with the creative genius, Rachel, from Scout House we were able to create a custom illustration of Cutty Sark. This was a meaningful addition to the logo suite. It has been so sweet to see Allison continue to gain recognition and connect with her dream couples in Northern California and beyond.

Testimonial

“Delcy from [Softe Studio] is so fantastic to work with from start to finish. I instantly felt at ease with her from our initial phone call and decided right away I wanted her to be the one to redo my branding + website. From the beginning Delcy was so organized and proficient. She broke up everything into smaller easy to tackle sections so I didn’t feel so overwhelmed. She always had my personal style and brand in mind and created such a beautiful site for me that feels like it perfectly represents my business as a whole. The second I posted my new site I received countless dms, messages and emails from clients, friends and followers saying how much they love what she did. I feel SO much more confident showing off my website and brand. She even worked with me on updating my pricing guides as well as my business cards and client thank you notes. Forever grateful for Delcy who is not only an amazing business owner and designer but also just an incredibly sweet and kind person to talk to. I cannot recommend her enough.”

Explore the full website here. View more branding projects by Softe Studio here.