Tia Lorae Storytelling

Project Scope: Art Direction, Brand Identity, Showit Web Design, Digital Assets. Meet the 90s-inspired editorial brand identity for Videographer and Mindfulness coach Tia Lorae Storytelling. We wanted this space to feel unlike any other – truly unique to Tia Lorae Storytelling’s personal and professional style. 

To discover and establish a one-of-a-kind website, I encourage my clients to look for things they’re drawn to outside of just looking at other websites. When I saw Tia’s design inspiration consisted mostly of 90s rock posters, magazines, camcorders, cassettes, and all things nostalgia, I knew we were on to something special. I poured over old pictures and magazines to help identify the font and editorial layout styles that would put Tia’s brand style right in the 90s. We landed on a classic sans-serif forward font suite, a neutral editorial-inspired color palette, minimalistic lines, and rounded buttons. Overall, the stylistic choices help express Tia Lorae Storytelling’s story-driven experience through editorial layouts and a feeling of nostalgia.

From Tia — “Working with Delcy was hands down the best investment I’ve ever made in my business. I don’t know if I had any changes throughout the entire process. Everything she created for me and my business felt like she truly saw my heart & soul. I am blown away by her talent. She has such a gift and the world is so lucky she chooses to share it. A true artist.”

Explore the full editorial website and brand identity here.

View more projects from the Softe Studio archive here.